About Us
At Southern Charm from the Farm, our mission is to craft timeless and rustic home decor, custom doors, furniture, and built-ins that bring warmth and character to every space. With a genuine and skilled approach, we combine the raw beauty of natural materials with the elegance of traditional craftsmanship.
We believe that by listening closely to our customers’ dreams and desires, we can turn their visions into tangible realities, transforming home spaces into rooms that reflect their personal style and values. In essence, our mission is to bring joy and transformation to homes, one masterfully crafted piece at a time, and to create a legacy that reflects our love for the craft and the lasting impact of heartfelt craftsmanship.
Our Values
Craftsmanship Excellence
We take pride in our commitment to unparalleled craftsmanship. Every piece we create reflects the expertise, attention to detail, and passion of our skilled artisans. We strive for excellence in every cut, joint, and finish.
Customer-Centric Approach
Our clients are at the heart of everything we do. We actively listen to their needs, collaborate closely throughout the design and production process, and ensure that the final product not only meets but exceeds their vision.
Sustainability and Respect for Nature
We understand the importance of responsible sourcing and sustainable practices. Our commitment to environmental stewardship extends to using ethically sourced materials and minimizing waste, ensuring that our woodworking has a positive impact on both our clients and the planet.
Innovation and Creativity
Embracing innovation is key to our success. We encourage creative thinking and continuously explore new techniques, materials, and designs. This commitment to innovation allows us to offer unique, one-of-a-kind pieces that push the boundaries of traditional woodworking.
Integrity and Transparency
Honesty and transparency are the cornerstones of our business. We believe in building trust with our clients by providing clear communication, fair pricing, and delivering on our promises. Our integrity is reflected in every aspect of our work.
By adhering to these core values, we strive to be not just a woodworking company but a trusted partner in transforming spaces and creating lasting, meaningful connections with our clients and the community.
Meet the Owners
Kris + Ashley Strother
In the midst of the 2020 pandemic, Kris and Ashley faced challenges as their respective careers in hospitality and romance party business were severely impacted by quarantine. To supplement their income, they decided to utilize their laser engraver to craft custom cutting boards. Unexpectedly, after sharing the creations on Facebook, they received an overwhelming response, with 60+ orders pouring in within 24 hours. Recognizing the potential, they launched ‘Southern Charm from the Farm’ on Etsy, specializing in personalized boards with handwritten recipes. The business took off, particularly during the fall of 2020, and by November, they experienced a surge of hundreds of orders, just in time for Christmas.
Kris, initially unfamiliar with woodworking, discovered a newfound passion through the process of incorporating engraving into crafted items. From building a simple workbench to creating intricate farmhouse furniture, Kris honed his skills by learning from online resources. His dedication led him to quit his job within six months to focus on the business full-time. Despite challenges such as rising wood prices and the learning curve of bidding on unfamiliar projects, they embraced each setback as an opportunity to learn and improve. Kris's background in engineering and sales proved invaluable, allowing him to design, build, and connect with customers, elevating our business beyond furniture into custom projects like pantries and laundry rooms.
Southern Charm from the Farm’s success isn't solely measured by financial gain but by transforming a newfound passion into a thriving business. In a time when the pandemic impacted countless families and businesses negatively, Kris and Ashley felt fortunate to have turned adversity into an opportunity for growth and fulfillment.
Kris Strother Chief Sawdust Maker
Meet Kris Strother, the mastermind behind the artistry at Southern Charm from the Farm. As the skilled woodworker, Kris's hands bring to life the vision of every piece, infusing it with a level of craftsmanship that defines our brand. With years of experience in woodworking, Kris not only possesses technical expertise but also a deep passion for creating pieces that tell a story and capture the essence of Southern charm.
Kris is not just a woodworker; he's also the face of our exceptional customer service. His dedication to ensuring each client's experience is seamless is reflected in his approachable demeanor and commitment to exceeding expectations. Kris goes above and beyond to understand the unique needs of every customer, ensuring that the final product not only meets but surpasses their dreams.
Ashley Strother Office Manager & Design Assistant
Ashley Strother, the heartbeat of our operations, brings a perfect blend of organization and creativity to Southern Charm from the Farm. As the logistical mastermind, Ashley handles all scheduling with precision, ensuring that every project is delivered on time and with the utmost attention to detail. Her keen eye for design and aesthetics makes her an invaluable asset in assisting clients with bringing their visions to life.
In addition to her scheduling prowess, Ashley plays a key role in communication. She keeps clients informed at every stage of the process, fostering a transparent and collaborative environment. Ashley's dedication to client satisfaction is evident in her ability to bridge the gap between conceptualizing ideas and turning them into tangible, exquisite pieces of woodworking art.
Let's craft something extraordinary together!
ready to embark on a custom woodworking journey?